The client

White Cinema is the newest cinema in Brussels located in the central shopping district, Docks Bruxsel. This is not a cinema like others, it offers a unique experience through comfortable, stylish, luxury and high-tech facilities and films.

01. The Request

As a new business, White Cinema needed to built an strong digital presence to create a buzz around the launch date.

02. Our Response

In response to the client’s requests we decided to build a visually appealing and multi-functional website that reflected the chic brand identity of White Cinema and at the same type incorporate all the necessary APIs to develop and functional and scalable booking system.

In the week leading up to the opening night, we created a Facebook Page and a Facebook Event, which were promoted through an intriguing teaser campaign. We used tools such as images, videos, changing cover photos that slowly revealed all the features of the cinema and a Facebook Live session with the famous artist, Denis Meyers, while he was designing the interior walls of the venue.

03. The results

The teaser campaign received a tremendous amount of positive engagement and captured the attention of the right audience which then went on to purchase tickets online and flood the venue on the opening night and many more nights to come.

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