Implementing an Inbound Marketing strategy is becoming increasingly popular.
Many businesses have seen first-hand the benefits of such tactics in terms of building a better relationship with their audience, understanding what their audience is looking for, and increasing sales and overall customer satisfaction.
If you want to learn more about inbound marketing and how to create your inbound strategy, check out this article
The numbers are in! And even though 2022 is not over yet, we have a clear overview of the current state of Inbound Marketing with all its ups and downs! [Spoiler, it's mostly ups :)]
Number 1
Content Marketing can save your business up to 62% more money and bring in three times more leads compared to traditional marketing.
It's no surprise that the light of traditional marketing appears to be fading recently, even though it still serves a purpose under the umbrella of Marketing.
There are numerous reasons for this decline, but the main one is that marketing channels are more saturated than ever. As a customer, you are likely to see an advertisement for something at every turn, and the more ads you see, the less attention you pay.
Inbound solves this problem without constantly being in the customer's faces. As a strategy, it provides value so that the customer initiates contact with your company by their initiative.
Take a look at one of our own success stories with Abbott where we were able to increase their contact form submissions by 160% and App downloads by 959%. You can find it here!
Number 2
Inbound Marketing costs, on average, 14$ less than traditional marketing for each newly acquired customer. This number alone should be enough to convince anyone of the potency of Inbound, but why does this happen?
Traditional marketing spends a lot of time and resources on print, television, and radio advertising which are of limited advertising space. Due to the cost of running those mediums and the scarcity of advertising space, advertising placements tend to be frequently overpriced.
One of our best client case studies to back up this claim is La Chouffe. In the 2020 edition of Chouffe Around the World, more than 625,000 unique visitors registered. In this timeframe, the campaign achieved an average CPC (cost per click) of 0,17 € for 28 000 clicks on the link. Learn more about this case study!
Number 3
In 2020, Google Analytics was the most popular Search Engine Optimization tool for marketers.
It's no surprise that Google Analytics is the top SEO tool, with all its variety of features, low barrier of entry, and its versatility to sync with almost any CRM platform.
Marketers around the world have been using this tool to unlock a plethora of data and insights about the people visiting their websites and leveraging that information to supercharge their marketing strategies.
If you wish to learn more about how to use Google Analytics, check out our article!
Number 4
Companies that automate their lead nurturing cycle see a 10 percent increase in revenue within 6 to 9 months.
Marketing automation is one of the best ways to ensure that you follow up on potential leads generated by your marketing efforts. An automated lead nurturing program assists businesses in nurturing leads who are not yet qualified by providing them with content regularly, thereby converting them into qualified leads.
Number 5
In research for content marketing statistics, 86% of participants stated they use business blogging, while 67% use emails and only 45% use infographics.
Blogs, emails, and infographics are excellent ways to share knowledge with your target audience and colleagues. Building your content portfolio may be a good idea for any business, whether to establish credibility or improve your website's SEO.
Writing informative blog articles or emails to your audience is not only a great way to expand your online presence, but it's also a great way to stay in touch with and interact with your customer base.
Number 6
Two-thirds of B2B marketers prefer outsourcing their blog content.
While creating your blog content in-house is probably the best way to go, outsourcing it to another company might be the next best thing.
Content is necessary when it comes to marketing, we already covered that in the previous points. For some businesses, it might be expensive when they are getting started to dedicate resources to tackling this obstacle internally.
A better solution might be to employ a 3rd party specialised in writing to write the content for you. We at Digitag believe that the best form of content should come directly from us, without someone in the middle, but we recognize the need for alternative solutions.
Number 7
Among marketers that use video, 92% state that it’s an important element of their inbound marketing tactics.
In recent years, especially during the pandemic, there has been a major shift in content consumption. With the rise of TikTok, Instagram reels, Youtube Shorts, and many more, the rules of the game seem to have changed.
While it has become more difficult to reach your target audience in the current content-saturated market, videos appear to be the most popular way to consume content, and there seem to be some good reasons for that.
Videos are more enjoyable to engage with than articles or infographics because they engage your auditory as well as visual senses. Video content is more direct and to the point. Generally, it feels more like a human interaction when you hear someone talking to you rather than reading it from the screen.
Number 8
53% of marketers indicated that email marketing had been their most effective channel for early-stage lead generation.
The common consensus amongst people seems to be that email is dying out as a medium, but that can’t be further from the truth. Everyone uses a form of email, be that for personal use or work.
According to Harvard Business Review, on average, professionals check their email 15 times per day or every 37 minutes. That is enough to make email marketing worth a try. That being said, some effort should be put into your email to stand out from the others.
Number 9
80% of business decision-makers prefer getting information about a company from a series of articles rather than search ads.
We discussed in nr.5 and nr.6 that articles are an amazing way to generate traction and establish credibility. Making sure to include them in your plan is a must if you want to completely optimise your marketing strategy.
Number 10
The number of daily emails is predicted to increase to over 347.3 billion in 2022.
As you probably might have noticed through this list, almost all mediums of reaching your audience are becoming more and more saturated, leaving a few avenues to get through to your ideal customer. That’s why inbound is the answer.
The quantity of your content means nothing if there is no value to offer to your audience. Emails should be used efficiently and only when needed, otherwise spamming your potential leads and clients will prove counterproductive.
